"Non-Food Retail and Consumer market of Russia Review. Results of 2018 and trends of 2019. Development prospects till 2021"

Idea of the project. For more than 20 years, conducting daily monitoring and studying in detail the Russian economy and its individual segments, INFOLine specialists came to the idea of creating a unique product – a comprehensive line of studies of the main sectors of the Russian economy. Analytical materials include the dynamics of the development of industries over the past 5 years and prospects for the next three years in the following areas:

·        Construction industry of Russia;

·        Transport industry of Russia;

·        Agro-industrial complex of Russia;

·        Production of food and beverages in Russia;

·        Fuel and energy complex of Russia;

·        Food retail and the consumer market of Russia;

·        Non-Food retail and the consumer market of Russia.

The studies are based on a common methodology and structure, which allows not only to obtain detailed data within one industry, but also to analyze and compare the indicators of the development of industries among themselves.

ATTENTION! The studies are released in a convenient electronic presentation format: this is the optimal format, which apart from text material includes a large amount of graphic material (figures, diagrams, tables), as well as hyperlinks to the most important regulatory documents and company websites.

Relevance of the study "Non-Food Retail and Consumer Market of Russia. Results of 2018 and Trends for 2019. Development Prospects up to 2021".

The retail market mainly depends on the purchasing power of the population. The industry situation worsened significantly after the macroeconomic events of 2014, sharp ruble weakening and food embargo introduction. Until mid-2017, retail sales fell in both the food and non-food segments, after which the market began to recover. In 2018, real cash incomes of the population again showed a reduction, and the model of consumer behavior changed from saving to lean consumption.

In non-food retail, there has been a partial transition to Internet sales. Many stores create online versions for selling products on the Web. Some brands appear immediately on the Internet. Online stores where customers can purchase products from different companies are also created. The World Wide Web is attractive to the Russian retail market with unformed legislation regarding taxation, the absence of the need to purchase and rent spaces and reduced human resources, which allows virtual stores to lower the price of the product itself. The number of orders in foreign online stores by Russians, especially in Chinese and Korean, is also growing.

In order to understand what the pace of retail market recovery is and what to expect in the future, we conducted a comprehensive study of the industry covering all its segments. The proposed product can help you determine the position of your own company regarding the industry dynamics and outline possible ways of business development.

Study purposes:

·        Review of the performance of the industry as a whole and its certain segments (DIY&Household and furniture, household appliances, computer equipment and mobile devices, fashion and children"s goods, cosmetics and drogerie, pharmacies, online trading).

·        Ratings of retailers by revenue, number of retail properties, volume of selling space for each of the segments (DIY&Household and furniture, household appliances, computer equipment and mobile devices, fashion and children"s goods, cosmetics and drogerie, pharmacy segment, online trading).

·        Overview of the industry development vector by describing the key events.

·        Industry development forecast.

·        Scenario forecast for the development of the Non-Food retail market.

·        Analysis of consumer behavior.

·        Review and analysis of state regulation.

A high synergistic effect is achieved using the study "Non-Food Retail and Consumer Market of Russia. Results of 2018 and Trends for 2019" together with other INFOLine products in this industry:

·        "Food Retail and Consumer Market of Russia. Results of 2018 and Trends for 2019. Development Prospects up to 2021".

·        Regular reviews of retail news as part of the of the "Thematic News" service:

o   Thematic News: "Russian Retail"

o   Thematic News: "Food Retail and FMGG Retail Chains in Russia"

o   Thematic News: "Market of Building and Finishing Materials, DIY Retail Chains and Home Goods in Russia"

o   Thematic News: "Retail of Household and Garden Goods and DIY Retail Chains"

o   Thematic News: "Pharmacy Retail and Pharmacy Chains in Russia"

o   Thematic News: "Market of Perfumes, Cosmetics, Hygiene, Household Goods and Household Chemicals of Russia and the World"

·        Industry reviews

o   "Foodtech: Online Trading and Delivery Services. INFOLine Russia TOP Online Food Retail Rating" NEW!

o   "State of the Consumer Market and the FMCG Retail Chain Rating" (in Russian and English)

o   "Current Trends in the Food Market of Russia and the World: 2018-2019";

·        Studies:

o   "INFOLine Retail Russia ТOP-100"

o   "State of the Russian Consumer Market and FMCG Retail Chain Rating: Results of 2018-2019"

o   "Base of 700 Russian FMCG Retail Chains"

o   "Russian Consumer Market and FMCG Retail Chain Rating"

o   "Russian DIY Market. Regional Analysis"

o   "Russian Household Market"

o   "Base of 600 Universal and Specialized DIY Chains"

Applications of study results: benchmarking, competitor analysis, marketing and strategic planning, search for customers and partners, preparation for negotiations with retail chains.

Study timeframe:  Dynamics since 2012. Results of 2018 (macroeconomic indicators of retail trade, demand on the consumer market); Results of 2018 (capacity and dynamics of the market by segments, financial indicators of retail chains); Dynamics since 2012. Results of 2018 (operational indicators of retail chains). Forecasts for 2019-2021 (capacity, dynamics and structure of the Russian retail market by segments (DIY&Household and furniture, household appliances, computer equipment and mobile devices, fashion and children"s goods, cosmetics and drogerie, pharmacy segment, online trading), strategies and plans development of the largest chains).

Study period: H1 2019

Study advantages:

·        Innovative format of electronic presentation.

·        Structured description and analysis of development trends and prospects on certain markets (DIY&Household and furniture, household appliances, computer equipment and mobile devices, fashion and children"s goods, cosmetics and drogerie, pharmacy segment, online trading).

·        Scenario forecasts of non-food retail development up to 2021 prepared by INFOLine.

·        Coverage not only of retailers developing traditional trading formats, but also of leading online representatives.

·        The basis of the study is the annually updated and replenished database of over 1,000 leading retail chains in Russia in various areas of trade; during the year, analysts non-stop collect, aggregate, verify and analyze the operational and financial indicators of Russian retail companies.

·        Ratings of retail chains (TOP-10) by financial and operational indicators for retail segments (DIY&Household and furniture, household appliances, computer equipment and mobile devices, fashion and children"s goods, cosmetics and drogerie, pharmacy segment, online trading).

·        Information about TOP chains leading in the Non-Food retail segments (Leroy Merlin, Fix Price, IKEA, retail direction of SAFMAR, GK, DNS, Sportmaster, Detsky Mir, Protek, GK , L"Etoile , Wildberries, Ozon, AliExpress, Yandex.Market Group).

The presentation is available in English.

Study objective and structure by sections: 

Part I. Retail performance indicators. Macroeconomic retail indicators: GDP dynamics and breakdown, dynamics and structure of retail turnover by segments and types of goods. Dynamics of incomes and expenses of the population. Consumer lending and deposits. Structure of cash income and expenses of the population. Consumer behavior.
Part II. Retail state regulation. State regulation of non-food retail trade (including key innovations of 2018, regulation of cash register equipment, cross-border trade, online, etc.).

Part III. Situation in certain segments. Market dynamics and capacity, development trends and forecasts, forecasts for market segments (DIY&Household and furniture, household appliances, computer equipment and mobile devices, fashion and children"s products, cosmetics and drogerie, pharmacy segment, online trading). For each segment, chain ratings (by revenue, number of stores and selling space) and development prospects of the largest retailers are also presented. Characteristics of key industry events: development of the logistics system and distribution centers, M&A deals, resignations and appointments, rebranding and development of new formats.

Part IV. State of the shopping center market. The main indicators of the market for shopping centers, the largest shopping centers put into operation, the rating of shopping centers owners, key industry events, investment projects in the initial construction stages and news of the largest ongoing projects.

Part V. Non-Food retail development forecast. Scenario conditions and indicators of Russian economic development in 2019-2021, INFOLine Non-Food retail development scenarios, forecast of population income and expenditure dynamics, retail turnover forecast, Non-Food retail turnover forecast by segments: DIY&Household and furniture, household, computer equipment and mobile devices, fashion and children"s goods, cosmetics and drogerie, pharmacy segment, online-trade.

Industry review "Non-Food Retail and Consumer Market of Russia. Results of 2018 and Trends for 2019" is given in several stages:

·        March 2019: Industry review "Non-Food Retail and Consumer Market of Russia. Results of 2018 and Trends for 2019". It contains 5 sections: Retail and consumer market performance indicators. Retail state regulation. Situation in certain segments. State of the shopping center market. Market survey of leading DIY suppliers. The sections summarize the results of 2018 on macroeconomic indicators, financial and operational indicators of the largest Non-Food chains, and describe market development trends for 2019. The review also presents major investment projects for the construction of shopping centers, hypermarkets and distribution centers.

·        June 2019: Industry review "Non-Food Retail and Consumer Market of Russia. Results of 2018 and Trends for 2019. Development Prospects up to 2021". The review is supplemented by the section: Non-Food Retail Development Forecast.

Experience and references: INFOLine has been carrying out custom research for its clients and launching independent studies in Russian retail trade since 2005, and forms cross-industry and industry ratings in the following areas: FMCG, DIY and other areas. Our regular customers are more than 50 retail chains (including market leaders: X5 Retail Group, OKEY, Lenta, Auchan, Leroy Merlin, IKEA, OBI, STD Petrovich, Maxidom, M.Video, Yulmart and others) and more than 100 manufacturers and suppliers of consumer goods (Procter&Gamble, Coca-Cola, Pepsi, SABMiller, Fazer, Mars, Henkel, Tarkett, Saint-Gobain, Henkel, Knauf and many others).

The INFOLine Retail Russia TOP-100 rating of leading retailers in Russia is the most authoritative and cited; major business media such as Kommersant, Vedomosti, RBK, etc. regularly use it in their publications. Moreover, INFOLine has unique competencies and experience in conducting industry studies: (Food, Non-Food) and the real estate market. 

You can request an Information Needs Questionnaire and a complete list of finished studies and other INFOLine information products HERE. Send us a filled questionnaire to get a short version of any product you are interested in for FREE.

Information sources:

·        Data of the Federal State Statistics Service, Ministry of Economic Development of the Russian Federation, Ministry of Regional Development of the Russian Federation, Central Bank of the Russian Federation, All-Russian Center for the Study of Public Opinion.

·        Reports and statements of international and domestic companies according to IFRS.

·        Questionnaires, monthly surveys and interviews of more than 200 FMCG retail chains, data from leading retailers (website materials, press releases), monitoring the opening and closing of stores of 1,000 Russian retail chains.

·        INFOLine analytical databases: "700 Russian FMCG Retail Chains”, “600 Universal and Specialized DIY Retail Chains”, etc.

·        Results from major retail industry forums.

·        INFOLine Ratings: INFOLine RETAIL RUSSIA TOP-100, FMCG RETAIL RUSSIA TOP, DIY RETAIL RUSSIA TOP, HOUSEHOLD RETAIL RUSSIA TOP, etc.

·        INFOLine studies: "INFOLine Retail Russia ТOP-100", "Russian DIY Market", "Russian Household Market";

·        Other INFOLine products: Thematic News: "Food Retail and FMGG Retail Chains in Russia", Thematic News "Retail of Household and Garden Goods and DIY Retail Chains", Thematic News "Food Retail and FMGG Retail Chains", "State of the Consumer Market and Rating of Russian FMCG Retail Chains", etc.

·        Studies and reviews of other companies and associations: DSM Group "Russian Pharmaceutical Market", J"son & Partners Consulting "Russian Smartphone Market", GfK TEMAX® "Russian Market of Household Appliances and Electronics", Data Insight "Online Commerce Market", NADT “Import in Russian Internet Trade", Ipsos Comcon "Consumer Behavior of Wealthy Consumers", etc .

·        Materials of over 5,000 Russian media (daily monitoring of the federal and regional press, news agencies and electronic media).