In Research "Hypermarket Segment in 24 Cities and Regional Areas of Russia ": the general condition of the market of hypermarkets in 22 cities of Russia is analysed (including 2 cities-regions: Moscow and St.-Petersburg) and 2 regions of Russia (without Moscow and St.-Petersburg), are described 480 operating hypermarkets, thus, including into research have entered: Moscow (42 hypermarkets), St.-Petersburg (55 hypermarkets), Novosibirsk (12 hypermarkets), Ekaterinburg (15 hypermarkets), Nizhny Novgorod (11 hypermarkets), Samara (7 hypermarkets), Kazan (7 hypermarkets), Omsk (4 hypermarkets), Chelyabinsk (9 hypermarkets), Rostov-on-Don (8 hypermarkets), Ufa (5 hypermarkets), Volgograd (9 hypermarkets), Perm (5 hypermarkets), Krasnoyarsk (3 hypermarkets), Voroneg (9 hypermarkets), Saratov (5 hypermarkets), Krasnodar (11 hypermarkets), Ulianovsk (3 hypermarkets), Izhevsk (6 hypermarkets), Lipetsk (7 hypermarkets), Kirov (2 hypermarkets), Stavropol (2 hypermarkets), Moscow region (41 hypermarket), Leningrad region (6 hypermarkets) and Tolliatti (6 hypermarkets); the database of operating hypermarkets of FMCG chains of Russia is resulted.
Research " Hypermarket Segment in 24 Cities and Regional Areas of Russia " includes following sections:
The main key figures of the economy and retail trade in Russia: describe the information on macroeconomic indicators in the retail trade, the given structures of a turn of retail trade by kinds of the goods, the information on incomes and expenses of the population, consumer expectations and confidence of the population, inflation.
Development history and key features of the hypermarket format: describe the history and features of development of the hypermarket format in the retail market of Russia.
Conditions of the unorganized trade and outlooks for replacement of marketplaces by the hypermarket format: the structure of a turn of retail trade by kinds of the trading organizations is considered, and also the situation description in the market of unorganized trade contains and prospects of replacement of the markets by the hypermarket format are analysed.
The rating of FMCG trading chains according to results of 2010 and description of the key market players: ratings of the largest players FMCG of Russia developing the hypermarket format and are presented key indicators of the hypermarket format of trading chains are described.
Development of the hypermarket format in the regional areas: the regional structure of retail trade of Russia and feature of development of the hypermarket format on regions of Russia is described.
Expectations for development of the hypermarket format: prospects of development of the hypermarket format by the largest FMCG chains of Russia the next year are presented.
Development of the hypermarket format in 24 cities and regional areas of Russia: the generalizing review of a situation in the market of 24 cities and regions of Russia in 2010 is presented, the comparative analysis of dynamics of input of hypermarkets in cities of Russia is carried out, the saturation of cities by hypermarkets on one thousand inhabitants and on sq. km is estimated, city building, tendencies and prospects of development of the market of hypermarkets in Russia are described.
Situation in the market of hypermarkets sections on each city contain following subsections in each of 24 cities and regions Russian Federations where the situation in the market of hypermarkets separately on each of 24 cities and Research regions is described::
Condition of key players of a hypermarket format on each of 24 cities and regions where dynamics of input hypermarkets is presented, features of each city and level of a saturation of inhabitants are described by hypermarkets;
Trends of the market of hypermarkets on each of 24 cities and regions.
The database of "480 hypermarkets of FMCG chains of Russia" which is intended for optimization of interaction with hypermarkets trading chains, is given in format Excel, is the integral appendix to the given report, and includes following fields:
- Opening Date;
- Brand of chain;
- The Company;
- The Total area;
- The Floor space;
- Federal district;
- Region;
- The City;
- The Address;
- Placing Type (Mall / Separate);
- Name of Mall;
- Area of Mall;
- Hypermarket Phone;
- The Director of a hypermarket.
The base of hypermarkets includes 480 operating hypermarkets of 46 companies: X5 Retail Group (69 hypermarkets, 67 hypermarkets Karusel and 2 hypermarkets Pyaterochka Maxi), Metro Cash&Carry (57 Metro Cash&Carry), Magnit (51 hypermarket Magnit), Auchan (44 hypermarkets: 29 hypermarkets Auchan, 13 hypermarkets Auchan city and 2 hypermarkets Raduga), Lenta (39 hypermarkets Lenta), OKey (35 hypermarkets OKey), GK Vester (19 hypermarkets Vester Hyper), Gorporate Grinn (19 hypermarkets Linia), Real (16 hypermarkets Real), GK Dixy (15 hypermarkets Megamart), Optovik (14 hypermarkets Essen), Sedmoy Kontinent (11 hypermarkets NASH), System RegionMart (11 hypermarkets Polyana), GK Holidey (9 hypermarkets: 7 hypermarkets Palata, 1 hypermarket Holidey and 1 hypermarket Holidey Maxi), Mosmart (8 hypermarkets: 6 hypermarkets Mosmart and 2 hypermarkets Mosmart Maxi), HyperGlobus (5 hypermarkets HyperGlobus), Moll (5 hypermarkets Molniya), Selgros (4 hypermarkets Selgros), Izhtraiding (4 hypermarkets: 2 hypermarkets Tri banana and 2 hypermarkets Izhtraiding), Intertorg (4 hypermarkets Kupets), GK Lama (3 hypermarkets Food city), Geomart retail (2 hypermarkets Geomart), Maria-Ra (2 hypermarkets Maria-Ra), SVA Traiding (2 hypermarkets SPAR), Semiya (2 hypermarkets Semiya), Sibirsky Gigant (2 hypermarkets Gigant), Element Traid (2 hypermarkets Rait), Alie Parusa (1 hypermarket Alie Parusa), Bahetle (1 hypermarket Bahetle), Vivat-Traid (1 hypermarket Vivat), GK Victoria (1 hypermarket KESH), Duplet (1 hypermarket Komandor), Karavan (1 hypermarket Karavan), Lipka (1 hypermarket Lipka), Mir produktov (1 hypermarket Mir produktov), Prisma (1 hypermarket Prisma), Primorskoe (1 hypermarket Season), Pskovpisheprom (1 hypermarket Imperial), Rost (1 hypermarket Rost), Spar Retail (1 hypermarket SPAR), TVK (1 hypermarket Tabris), TG Nash Magazin (1 hypermarket Povorot), TH Lotos (1 hypermarket Sigma), Universam Severo-Zapadniy (1 hypermarket Teorema), Univetsal-Traiding (1 hypermarket Matritsa), Ulena (1 hypermarket Stolichniy).
The base of hypermarkets includes 480 operating hypermarkets in 56 regions of Russia: Altay territory (3 hypermarkets), the Astrakhan region (3 hypermarkets), the Belgorod region (9 hypermarkets), the Bryansk region (5 hypermarkets), Vladimir region (2 hypermarkets), the Volgograd region (12 hypermarkets), the Voronezh region (9 hypermarkets), the Gomel area (Belarus, 1 hypermarket), the Ivanovo area (4 hypermarkets), the Kaliningrad region (5 hypermarkets), the Kaluga region (3 hypermarkets), the Kemerovo region (14 hypermarkets), the Kirov region (3 hypermarkets), the Kostroma region (1 hypermarket), Krasnodar territory (31 hypermarket), Krasnoyarsk region (5 hypermarkets), the Kurgan region (1 hypermarket), Kursk area (3 hypermarkets), Leningrad region (6 hypermarkets), the Lipetsk region (9 hypermarkets), Moscow (41 hypermarket), Moscow Region (31 hypermarket), Murmansk area (2 hypermarkets), the Nizhniy Novgorod region (13 hypermarkets), the Novgorod region (2 hypermarkets), the Novosibirsk region (12 hypermarkets), the Omsk region (7 hypermarkets), the Orenburg region (3 hypermarkets), the Oryol region (2 hypermarkets), the Penza region (3 hypermarkets), the Perm edge (5 hypermarkets), the Pskov area (3 hypermarkets), Republic Bashkortostan (3 hypermarkets), Republic Kalmykia (1 hypermarket), Republic Kabardino-Balkariya (1 hypermarket), Republic Karachaevo-Circassia (1 hypermarket), Republic Kareliya (2 hypermarkets), Republic North Ossetia (1 hypermarket), Republic Tatarstan (24 hypermarkets), Republic Udmurtiya of 9 hypermarkets), Republic Hakassija (2 hypermarkets), Republic Chuvashiya (4 hypermarkets), the Rostov region (14 hypermarkets), the Ryazan region (5 hypermarkets), the Samara region (13 hypermarkets), St.-Petersburg (55 hypermarkets), the Saratov region (6 hypermarkets), Sverdlovsk area (20 hypermarkets), Stavropol Territory (5 hypermarkets), the Tambov region (3 hypermarkets), the Tver region (2 hypermarkets), the Tomsk region (5 hypermarkets), the Tula area (3 hypermarkets), the Tyumen region (10 hypermarkets), the Ulyanovsk region (4 hypermarkets), the Chelyabinsk area (13 hypermarkets), Yaroslavl region (9 hypermarkets).